Please Join us for the Pink Power Game at Isotopes Park …

Sunday, April 18, 1:35 p.m. at the Albuquerque Isotopes Baseball Park on 1601 Avenida Cesar Chavez SE. Breast cancer survivors clad in pink will be on hand to sing the national anthem and throw out the ceremonial first pitch as the Albuquerque Isotopes take on the Omaha Royals.

The event will honor breast cancer survivors and raise awareness about the importance of early detection … as well as promote the American Cancer Society’s upcoming Making Strides Against Breast Cancer walk. The walk is Sunday, April 25, and participants can register and start anytime between 7:30 a.m. and 10:00 a.m. The five-mile walk begins at Cottonwood Mall. Anyone interested in the walk can register at informational booths at this game.

Pink water bottles promoting the Pink Power Game will be given to the first 3,000 attendees at the game. Individuals may also gather information about breast and other cancers during the evening. This information will be available at booths set up by Pink Power Game sponsors – Blue Cross and Blue Shield of New Mexico, First Financial Credit Union and the American Cancer Society. Also on hand to provide information will be the New Mexico Department of Health’s Breast and Cervical Cancer Early Detection Program.

For more information about game tickets contact the Isotopes Park Box Office at 505-222-4058, or to purchase tickets over the phone call Ticketmaster at 1-800-745-3000 or online please visit www.ticketmaster.com or www.albuquerquebaseball.com .

For more information about the Making Strides Against Breast Cancer walk visit www.cancer.org/stridesonline , call 505-559-9424, or email albuquerquestrides@cancer.org. Together we can Make a Difference, Make History and Make Strides.

"Bras Across the Bosque"

As Breast Cancer Awareness Month was nearing the end on Friday, October 30, local Clear Channel radio station KPEK-100.3 “The Peak” along with the American Cancer Society and The Peak's sister station KZRR 94 Rock hosted an event dubbed “Bras Across the Bosque" in which hundreds of bras were strung across the Montano Bridge in Albuquerque to help raise awareness about breast cancer.

The event got the attention of the local media as well as numerous commuters crossing the bridge during morning rush hour. The event was generously sponsored by Lovelace Women’s Hospital and M&F Auto Sales. Albuquerque Tents donated supplies to display the bras.

Bras were collected from community members throughout the month at various Lovelace Health System locations, M&F Auto Sales locations, the Peak Studios as well as at the University of New Mexico by members of Colleges Against Cancer. After the event’s conclusion the donated bras were donated to the Storehouse to be cleaned and available for those in need.

Crew from the radio station joined with Society staff Geraldine Esquivel, district executive director for NM; Mike Radigan, executive director for NM, Enrico Jeantete, lead community relationship manager and event organizer; John Weisgerber, regional communications manager for the Society; and John Patrick Weisgerber, 12-year-old volunteer, to string the bras together in the early hours before the morning commute.

More than 192,000 women in the United States will be diagnosed with invasive breast cancer this year, and more than 40,000 will die from the disease. This year about 1,090 women in New Mexico will be diagnosed with invasive breast cancer, and approximately 240 die from breast cancer. Awareness is important because treatment works best when breast cancer is diagnosed at an early stage.